In this era of disruption, everyone must be able to build a self-image and always improve competence. With the sophistication of technology, someone can easily build their self-image through personal branding. As the name suggests, personal branding means how we are able to compare or present ourselves as others want to see, especially job seekers. Building a good self-image does not mean we become someone else, but what we show is the uniqueness and strengths we have. Then how to build personal branding?
Seperti namanya, personal branding berarti bagaimana kita mampu membrandingkan atau menampilkan diri sebagaimana seperti yang ingin dilihat oleh orang lain, terlebih bagi para pencari kerja. Dengan membangun citra diri yang baik bukan berarti kita menjadi orang lain, tapi yang kita tampilkan adalah keunikan dan kelebihan yang dimiliki. Lalu bagaimana cara membangun personal branding?
Ganesha University of Education (Undiksha) academician Dewa Gede Firstia Wirabrata, M.Psi., Psychologist shared tips on that. The first step that must be taken is to know the purpose and direction we want to become. One of the things that can be done to build personal branding is to participate in various activities. This can also be done by students to be able to hone their soft skills and also get to know many people. Through the various activities that we participate in, we can find out what we are like in the eyes of others and what our true character is.
Apart from participating in various activities and asking other people about ourselves, another thing that can be done is to consult with professionals. (hms)
Selain dengan mengikuti berbagai kegiatan dan menanyakan orang lain tentang diri kita, hal lain yang bisa dilakukan adalah dengan konsultasi bersama tenaga profesional. (hms)
