Singaraja- The Revolution 4.0 era currently requires the younger generation to be creative, have competitiveness, and be able to open jobs. This needs to be realized because currently, the number of job seekers is not proportional to the number of jobs. Therefore, tertiary institutions have a role to play in encouraging entrepreneurial growth through entrepreneurship programs, both the Student Entrepreneurship Program (PMW) and the Student Creativity Program (PKM).
Ni Luh Intan Hadriyani, a student at the Ganesha University of Education, is one of the younger generations who are motivated to become entrepreneurs. This step was further strengthened when he received an entrepreneurship course in the Accounting Study Program (S1). Intan, her nickname, who is now in her 8th semester, said that she had been interested in entrepreneurship since the first semester, but at that time she was still unsure. “After getting the entrepreneurship course I became excited again and decided to start a cake business,” she said, Friday (7/23/2021).
Her business was named Lucky Land (@_luckyland). The business he runs together with a friend, Ketut Sri Meshi Asvini, he admits, started with a hobby of cooking, especially baking. According to him, collaboration with other people to build a business is very important to exchange ideas. Give each other input and creative ideas that can further brighten up his business. “Just run this business together with friends who I already consider like brothers to exchange ideas. Until the promotion, we did it together,” said the student who was born in 1999.
Armed with an initial capital of Rp. 500,000, the business he started two years ago has shown positive results. This is indicated by the turnover that is obtained every month in the range of Rp. 4 million to Rp. 5 million, depending on the number of orders. While running her business, students from Tinggarsari Village, Busungbiu District, Buleleng did not deny that they encountered challenges. He must as much as possible be able to produce quality products in accordance with the hearts of consumers. “I taught myself to make cakes. The difficulty that I experienced while running this business was time management when I had to make repairs to failed cake orders,” she recalls.
Working in the business world, said Intan, should not interfere with her studies. Instead, she gained experience in time management. “My business does not interfere with studying, because after all I still prioritize lectures and my thesis. Now it depends on how I have to manage my time properly and this business is like a sideline because the system I use is production based on orders,” she explained.
Apart from production matters, this student who was born on March 21, through his business, also learns about the world of marketing. He who entered as the millennial generation, utilized information technology for product sales promotion. “Online promotion and using the PO system,” she said.
For her, being an entrepreneur at a young age is a very extraordinary thing because she is required to be creative and responsive to opportunities to be developed in the future. “From this entrepreneur, we learn many things,” she added. This business will continue to be developed and continue to innovate so that it is not inferior to other similar businesses. (hms)
