Ensure sustainable consumption and production patterns by promoting resource and energy efficiency, sustainable infrastructure, and reducing waste and pollution. It’s in businesses’ interest to find new solutions that enable sustainable consumption and production patterns. A better understanding of environmental and social impacts of products and services is needed, both of product life cycles and how these are affected by use within lifestyles. Innovation and design solutions can both enable and inspire individuals to lead more sustainable lifestyles, reducing impacts and improving well-being.